The purpose of this study is to present the Market Orientation affects to Enterprise Management Performance. In order to carry out this research, we obtained 212 survey sheets and inspected ten assumptions based on the reliability, validity of the questionnaires. The results of regression analysis are summarized as follows; First, the factor of Market Orientation, intelligence generation, doesn’t influence on the Enterprise Management Performance significantly. Second, the element of Market Orientation, information dissemination, doesn’t have an important effect on the Enterprise Management Performance. Finally, the requisite of Market Orientation, information response, affects to Enterprise Management Performance significantly. Based on the results, the parts with intelligence generation and information dissemination will be improved in the manufacturer of the small businesses.

1. 서 론
 2. 이론적 배경 및 선행연구
  2.1 시장지향성에 대한 선행연구
  2.2 기업경영성과에 대한 선행연구
 3. 연구 방법
  3.1 연구모형 및 가설
  3.2 설문지의 구성
  3.3 표본의 특성
  3.4 신뢰성․타당성 분석
 4. 분석 결과
 5. 결 론
 References

• 여형운(인천대학교 산업경영공학과) | Hyeong-Un Yeo
• 정영배(인천대학교 산업경영공학과) | Young-Bae Chung Corresponding Author