Shopping is a sensory experience for consumers, who use cues, such as shelf organization and stock levels to infer the luxury and perceived scarcity of the given product or brand. Therefore, affecting consumer’s perceptions, evaluations and purchase intention. This research holds implications for brand, retail and merchandising managers.

• Siobhan Hatton-Jones(Curtin University, Australia)
• Emma Regolini(Curtin University, Australia)
• Min Teah(Curtin University, Australia)
• Isaac Cheah(Curtin University, Australia)
• Ian Phau(Curtin University, Australia)