MASTERING THE ART OF CO-CREATING TOGETHER AT MUSIC FESTIVALS – A PROCESS MODEL FOR CUSTOMER EXPERIENCE MANAGEMENT

Elina Koivisto; Pekka Mattila; Saaramaria Somppi

논문 상세보기

MASTERING THE ART OF CO-CREATING TOGETHER AT MUSIC FESTIVALS – A PROCESS MODEL FOR CUSTOMER EXPERIENCE MANAGEMENT

Elina Koivisto, Pekka Mattila, Saaramaria Somppi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/325932

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Global Fashion Management Conference

2017 Global Fashion Management Conference at Vienna (2017.07)
pp.407-412

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

This study will provide a new perspective on how customer experiences and their co-creation can be managed by studying the practices used to manage customer experience co-creation at festivals. Based on 22 interviews of Finnish festival organisers, a process model for customer experience management is proposed.

키워드

art co-creation music festival customer experience Finland

저자

Elina Koivisto(Aalto University School of Business, Finland)
Pekka Mattila(Aalto University School of Business, Finland)
Saaramaria Somppi(Aalto University School of Business, Finland)

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