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WHAT FASHION CAN LEARN FROM SILICON VALLEY

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/326157
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

Fast fashion is a hot trend, facilitated by advances in technology. But how fast should fashion be? Surprisingly, some answers may come from Silicon Valley, one of the geekiest and least fashion-conscious places on earth. This talk explains why changing technological epochs and changing fashion trends are more similar than one might think, and explores, using agent-based models, the conditions under which fashion should be fast, and when it should be slow.

저자
  • Roland T. Rust(University of Maryland, USA)