We examined whether hybrid consumers exist in the commodity food market by comparing food products in general, fresh pork and precooked pork patties using an online questionnaire (N=200). The same consumers changed their selection criteria depending on the type of commodity food product they were considering, reflecting hybrid consumer attitudes.

ABSTRACT
 Introduction
 Methods
  Participants, Procedure, and Questionnaires
 Data analyses
 Results
 Discussion
 References

• Erina Yoshida(Chuo University, Japan)
• Yasushi Kyutoku(Chuo University, Japan)
• Miho Aizawa(Chuo University, Japan)
• Yuko Minami(Nichirei Ltd., Japan)
• Ippeita Dan(Chuo University, Japan)