在这个世界上，汉字实在是一种极其特殊的文字。她不仅历史悠久，早在商周时期，已经非 常成熟，而且历久弥新，在当今中国，依然生命力旺盛。她不仅光耀中华，方言殊隔的华夏大地， 虽然历经分合聚散，却因汉字之维系，终究保持大一统的局面，而且对华夏版图内之许多少数民族 与周边国家之文明发展，都曾发挥了或还在发挥着重要的作用。如契丹文、女真文、西夏文、方块 壮字、方块苗文等等，都是借鉴或模仿汉字创制的文字，而朝鲜、越南、日本三国，则都曾用汉字 作为记录的工具，后来越南创制的“字喃”，也是一种汉字的仿制文字，日本使用的平假名与片假 名，则分别是源自汉字的草体字与偏旁部首。日本还创造了许多“和式汉字”，如“畑（ハタケ，旱 田）”、“辻（ツジ，十字路口）”、“凪（ナギ），风住、风停”、“峠（トウゲ，山顶、山岭）”、 “躾（シツケ，教育）”、“榊（サカキ，寺庙的树）”，显然，这也是依据汉字的“六书”创造的“汉 字”。如今的新加坡，把汉字定为官方文字之一种。
我们可以毫不夸张地说，汉字所包含的东方思维方式——具象、隐喻和会意，是中国文化及 其传承的核心。她超越时空，到今天，依然在广阔的东亚文化圈里闪耀着夺目的光芒，并且将继续 照亮未来。

Chinese character is a extremely special character. Thers is a long history which it has been gathered to a head since Shang and Zhou dynasties in early. And it is very valuable and vigorous in China. It sets up a historiacal monument in regenerating the whole China unification with so rich Chinese dialects, and also it plays a great role that connecting with many minority nationalities and surrounding countries. Concretization、metaphor and knowing are included in Chinese character. These eastern thinking ways are the core of Chinese culture and their nheritance. It will be still a brilliant star from past to future in eastern culture circle. Chinese character is the most important Chinese elements, Chinese character is also the common wealth of eastern culture circle. The new APEC was convoked in Beijing. All member countries reached a consensus in APEC. We believe time-honoured and great splendor Chinese culture will radiate vigour with the China and Asian. The advantage、 idelogical level、artistry of Chinese character will infinite in charm in nowadays. As our common creative treasure, we look forward to develop Chinese character.

一、汉字的特征略说
 二、视而可识、察而见意的汉字，是徽标设计的创意源泉
 三、比类合谊、意蕴深厚的汉字，是广告创意的思想宝库
 四、源远流长、风格多样的汉字书法艺术，为广告表现提供了丰富的形式资源
 参考文献
 논문초록

• 傅根清(中国海洋大学文学与新闻传播学院) | 부근청