The interest in decrepitude expanded by graying is gradually growing in modern society. Moreover, he concern over decrepitude along with healthy mind and body is increasing. Therefore, there are many concerns and efforts toward physical and mental health. In addition, the interest in and effort for appearance health and value is rising as well as physical and mind health. The middle age is the most stable age based on the economic and social status that had been achieved through the life, but it is the most stressful age due to physical health problem and appearance ageing. There are many advanced studies for self-esteem and life satisfaction in old age by using hair, skin-care, cosmetic, nail-art among beauty related fields but studies on self-esteem and perception of successful ageing through user satisfaction of beauty service is lacking. This study is aiming to verify empirically the positive effect of self-esteem improvement through user satisfaction of beauty service on perception of successful ageing for middle-aged over 50 years old. The study has assumed that the higher middle-aged’s satisfaction of beauty service is, the more self-esteem improves and there has a mediated effect to contribute successful ageing.

Abstract
 1. Introduction
 2. Advanced Study Review
  2.1. Influence Factor of Successful Ageing
  2.2. Relation Between Self-esteem andSuccessful Ageing
  2.3. Relation Among Beauty Service Use, Selfesteem,and Successful Ageing
 3. Research Methods
  3.1. Research Material
  3.2. Research Tool
  3.3. Analysis Method
 4. Analysis Result
  4.1. General Characteristic of Sample
  4.2. Result of Reliability Analysis andExploratory Factor Analysis
  4.3. Result of Correlation Analysis
  4.4. Result of Mediated Effect Analysis
 5. Conclusions
 References

• Ji-Sun Moon(Department of Beauty and Health, Jungwon University) Corresponding Author
• Myung-Hee Jung(Department of Social Welfare, Jungwon University)