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Study on the Competitiveness Evaluation of Urban Cultural Tourism Creative Industry in Pan-Yangtze River Delta KCI 등재

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산경연구논집 (JIDB) (산경연구논집)
한국유통과학회 (Korea Distribution Science Association)
초록

Purpose - In order to improve the comprehensive competitiveness of cultural tourism creative industries in the region, different grade cities should adapt to local conditions and differentiated development as the angle. It can promote the optimization of regional tourism industry structure, and make relevant suggestions accordingly.
Research design, data, and methodology - Based on the characteristics of cultural tourism creative industry, 24 indicators are selected from four aspects. The comprehensive competitiveness evaluation index system of cultural tourism creative industry is constructed. The essay use factor analysis to quantitatively evaluate 27 cities in the Pan-Yangtze River Delta, and use cluster analysis to classify the competitiveness of cultural tourism creative industries in each city into five types.
Results - The results of cluster analysis show that the whole area presents five kinds of step-like features, which are mature leading type, the advantageous development type, comparatively advantageous type, well-grounded type and difference-promotion type.
Conclusions - The factor analysis method was used to quantitatively evaluate 27 cities in the Pan-Yangtze River Delta, and cluster analysis was used to classify the cultural tourism creative industry competitiveness of each city into fives type city. Based on the differentiation of cultural tourism creative industry competitiveness and 27 cities in the Pan-Yangtze River Delta, the relevant strategies were proposed.

목차
Abstract
 1. Introduction
 2. Research Area, Indicator SystemConstruction and Data Source
  2.1. Research Area
  2.2. Indicator System Construction and Data Source
 3. Empirical Analysis of the Competitivenessof Cultural Tourism Industry in thePan-Yangtze River Delta
  3.1. Factor Analysis
  3.2. Principal Factor Extraction and Naming
 4. Cluster Results and Classification of theCompetitiveness of Urban CulturalTourism Creative Industry in Pan-YangtzeRiver Delta
  4.1. Cluster Analysis of Comprehensive Scores F forCultural Tourism Creative Industry Competitiveness
  4.2. Cluster Analysis of the Main Factors Scores forCultural Tourism Creative Industry Competitiveness
 5. Conclusion and Suggestion
  5.1. Playing the Leading Role of the Core City andRealize Regional Coordinated Development
  5.2. Expanding International Popularity and TappingCreative Consumption Potential of CulturalTourism
  5.3. Strengthen Infrastructure and Achieve DifferentialDevelopment
 References
저자
  • Shao Mengmeng(Collegue of Economy and Mannegement, Nanjing University of Aeronautics and Astronautics, China) Corresponding Author