ANALYZING THE IMPACT OF CONGRUENCE IN FASHION INFLUENCER MARKETING ON INSTAGRAM - koreascholar

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ANALYZING THE IMPACT OF CONGRUENCE IN FASHION INFLUENCER MARKETING ON INSTAGRAM

Daniel Belanche, Luis V. Casaló, Marta Flavián, Carlos Flavián, Sergio Ibáñez-Sánchez

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URLhttps://db.koreascholar.com/Article/Detail/372550

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.423-424

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Instagram influencer influencer-product-customer congruence fashion.

저자

Daniel Belanche(Universidad de Zaragoza, Spain)
Luis V. Casaló(Universidad de Zaragoza, Spain)
Marta Flavián(Univesidad de Zaragoza, Spain)
Carlos Flavián(Universidad de Zaragoza, Spain)
Sergio Ibáñez-Sánchez(Universidad de Zaragoza, Spain)

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