THE INFLUENCE OF TYPEFACE ON CONSUMER ATTITUDE TOWARD AI PRODUCTS - koreascholar

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THE INFLUENCE OF TYPEFACE ON CONSUMER ATTITUDE TOWARD AI PRODUCTS

Hye Jin Rye, Dong Mo Koo, Joonheui Bae

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372574

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.464-465

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

typeface construal level theory nostalgia verbal anchoring familiarity artificial intelligent product

저자

Joonheui Bae(Kyungpook National University, Republic of Korea)
Dong Mo Koo(Kyungpook National University, Republic of Korea)
Hye Jin Rye(Kyungpook National University, Republic of Korea)

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