SERVICE INNOVATION BEHAVIORS AND CUSTOMER LOYALTY - koreascholar

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SERVICE INNOVATION BEHAVIORS AND CUSTOMER LOYALTY

Heeseok Woo, Sang Jin Kim, Hakil Moon, Kyung Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372588

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.489

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

business customer performance co-creation oriented customer loyalty customer-oriented service innovation technology-oriented

저자

Heeseok Woo(Changwon National University, Republic of Korea)
Sang Jin Kim(Changwon National University, Republic of Korea)
Hakil Moon(Eastern Michigan University, USA)
Kyung Hoon Kim(Changwon National University, Republic of Korea)

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