PERCEIVED SIMILARITY AS A LEVER TO DEVELOP THE MODEST FASHION MARKET IN FRANCE - koreascholar

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PERCEIVED SIMILARITY AS A LEVER TO DEVELOP THE MODEST FASHION MARKET IN FRANCE

Alice Audrezet, Béatrice Parguel

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/372669

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
pp.757-758

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

modest fashion retail strategies cultural issues non-targeted market similarity

목차

Introduction
Theoretical Development
Data collection and results
References

저자

Alice Audrezet(Institut Supérieur de Gestion - Paris, France)
Béatrice Parguel(CNRS & Paris-Dauphine University, France)

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