Introduction Theoretical Background Empirical study Barbie in India Adaptation of constructs to Barbie in India Overview of studies conducted General Implication & Discussion References
저자
Udo Wagner(University of Vienna, Austria)
Isaac Jacob(K.J.Somaiya Institute of Management Studies & Research, India)
Monica Khanna(K.J.Somaiya Institute of Management Studies & Research, India)
Krupa Rai(K.J.Somaiya Institute of Management Studies & Research, India)