Marketing automation influence the marketer’s decisions, enables them to automate traditionally marketing. Customers should receive automated and personalized communications. Marketing automation is the fastest growing tools in terms of adoption among digital marketers because of its capacity to achieve one-to-one communications and marketing tasks without any technical or personal skills.

ABSTRACT
 Introduction
 Theoretical Development
 Research
 Conclusion
 References

• Silva Davide(Lusofona University, Portugal)