EXPLORING SUBSCRIBER ENGAGEMENT AND QUALITY IN OTT (OVER THE TOP) INDUSTRY - koreascholar

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EXPLORING SUBSCRIBER ENGAGEMENT AND QUALITY IN OTT (OVER THE TOP) INDUSTRY

Huanzhang Wang, Hakil Moon, Honglei Liu, Kyung Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/373886

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.835

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

entertainment OTT engagement subscriber equity

저자

Huanzhang Wang(Changwon National University)
Hakil Moon(East Michigan University)
Honglei Liu(Dalian University of Foreign Languages)
Kyung Hoon Kim(Changwon National University)

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