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Factors Affecting Employee Loyalty: A Case of Small and Medium Enterprises in Tra VinhProvince, Viet Nam KCI 등재 SCOPUS
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/384982
The study aims to identify the factors affecting employee loyalty in the case of small and medium enterprises (SMEs) in Tra Vinh province, Viet Nam and to find out critical factors affecting the loyalty of employees in SMEs. This is implemented with the method of collecting primary data of 320 employees working at SMEs in 5 districts including: Cau Ngang, Tra Cu, Chau Thanh, Cang Long, Tieu Can) and Tra Vinh City, Viet Nam. Using the multivariate regression method, the researchers have found 6 factors affecting employee loyalty: colleagues, leaders, job characteristics, remuneration policies, organizational culture, and working environment. Particularly, learning opportunities may not be not statistically significant for employees' loyalty towards small and medium-sized enterprises in Tra Vinh province. From the above research results, the authors have proposed implicational piolicies such as: focusing on colleague relationships, improving leadership of business owners, attaching importance to appropriate work arrangement, having appropriate remuneration policies for laborers, building effective organizational culture and working environment to improve employee loyalty at SMEs. From the above policy implications, helping business owners realize the aspirations of workers in small and medium-sized enterprises more closely in the future, in order to sustainably develop the business system in Vietnam.
1. Introduction
2. Literature Review
3. Research Methodology
4. Research Results
5. Policy Implication
5.1. Focusing on Building Effective Colleague Relationship
5.2. Enhancing the Leadership Role of Business Owners
5.3. Focusing on Appropriate Work Arrangements
5.4. Building Remuneration Policies for Employees
5.5. Developing Organizational Culture
5.6. Focusing on the Working Environment at SMEs
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