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Improving the Competitiveness of Exporting Enterprises: A Case of Kien Giang Province in Vietnam KCI 등재 SCOPUS
Economic integration is an indispensable trend in all countries. However, besides the advantages that economic integration brings, there are also disadvantages, such as competition between businesses among states in export activities. Vietnam is a developing country with many advantages, especially, the seafood exporting industry. However, with competitive pressure as well as strategic constraints, Vietnamese seafood exporters still face many difficulties. Therefore, the case study of the Kien Giang province of Vietnam is used to analyze the factors affecting the competitiveness of seafood exporting enterprises. The study applied quantitative research methods with a survey of 350 seafood exporting enterprises in Kien Giang province to achieve the research objectives. The research results identified eleven key factors affecting the competitiveness of seafood exporting enterprises, including (1) vision and strategy of leader; (2) human resources management capability; (3) organization capability; (4) customer-responsive marketing capability; (5) relationship management capability; (6) technical capability; (7) competitors reaction capability; (8) business environment adoption capability; (9) financial capability; (10) products and services innovation capability; and (11) branding management. The research results provided the basis to propose some managerial implications to improve the competitiveness of exporting enterprises in the context of the global economic integration.
1. Introduction
2. Literature Review
2.1. Competitiveness (COMP)
2.2. Antecedents of Competitiveness
2.3. Hypotheses and Theoretical Model
3. Research Methods
4. Empirical Results
4.1. Reliability Test
4.2. Exploratory Factor Analysis (EFA)
4.3. Regression Analysis
4.3. Pearson Correlation Analysis
5. Discussion and Implications
6. Limitations and Future Research
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