논문 상세보기

EXPLORING SCARCITY IN MOBILE PROMOTION AND IMMEDIATE PURCHASE INTENTION

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/400679
구독 기관 인증 시 무료 이용이 가능합니다. 4,000원
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
목차
INTRODUCTION
LITERATURE REVIEW
RESEARCH METHOD
CONCLUSION
저자
  • Qin Sun(California State University, Northridge, USA)
  • Rajasree K. Rajamma(Fairfield University, USA)
  • Deborah D. Heisley(California State University, Northridge, USA)
  • Mahmoud A Soliman(Independent Container Line Ltd, USA)