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TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs
Artemis Tonikidou, Anne Souchon, Kyriakos Kyriakopoulos, Paul Hughes, Belinda Dewsnap, Mathew Hughes
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/400769
4,000원
초록
The nature of NPD is conducive to SMEs improvising at all stages of the process. This has the potential to create new knowledge, which, if retained and harnessed, can then be applied at higher strategic levels within the firm. This paper examines this phenomenon, through a preliminary qualitative study.
목차
ABSTRACT
INTRODUCTION
BACKGROUND
METHODOLOGY
RESULTS AND DISCUSSION
CONCLUSION
SELECTED REFERENCES
INTRODUCTION
BACKGROUND
METHODOLOGY
RESULTS AND DISCUSSION
CONCLUSION
SELECTED REFERENCES
저자
