MIRROR MIRROR: NATIONAL SELF-ENHANCEMENT BIAS - koreascholar

논문 상세보기

MIRROR MIRROR: NATIONAL SELF-ENHANCEMENT BIAS

Suneal Bedi, David Reibstein

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400797

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.456

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

nation branding branding internal marketing self enhancement bias

저자

David Reibstein(The Wharton School, University of Pennsylvania, USA)
Suneal Bedi(Kelley School of Business-Indiana University, USA)

같은 권호 다른 논문