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Entrepreneurial Performance: The Role of Literacy and Skills KCI 등재 SCOPUS

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  • URLhttps://db.koreascholar.com/Article/Detail/400960
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한국유통과학회 (Korea Distribution Science Association)
초록

This research aims to determine the direct and indirect effects of digital literacy, economic literacy, and entrepreneurial skills on the performance of small- and medium-sized enterprises (SMEs) in garment clusters in the Bulak tourism industry Depok. Carrying out quantitative research with survey methods, data collection is using a questionnaire technique with 90 respondents, via saturation sampling. This research data analysis uses SPSS software version 25.0. Path analysis is used to determine the direct and indirect effects between variables. The results showed digital literacy, economic literacy, and entrepreneurial skills significantly and positively affect the performance of small- and medium-sized enterprises. The main finding in this study is that digital literacy has the greatest influence on the performance of SME entrepreneurs, both directly and indirectly. The results of the study provide input on performance development strategies for SME entrepreneurs through digital literacy, including digital business relationships, online facilities, and networks. The findings are also complementary to the factors shaping the performance of SME entrepreneurs in the digital age. The research results show that digital literacy has the greatest direct and indirect influence on the performance of SME entrepreneurs; this shows the essential contribution of digital literacy in developing business and marketing networks.

목차
Abstract
1. Introduction
2. Literature Review
    2.1. Performance of SME entrepreneurs
    2.2. Entrepreneurial skills
    2.3. Economic literacy
    2.4. Digital literacy
3. Research Methods and Materials
4. Results and Discussion
5. Conclusions
References
저자
  • Suwatno SUWATNO(Faculty of Economics and Business, Universitas pendidikan Indonesia, Indonesia.)
  • Eeng AHMAN(Faculty of Economics and Business, Universitas pendidikan Indonesia, Indonesia.)
  • Disman DISMAN(Faculty of Economics and Business, Universitas pendidikan Indonesia, Indonesia.)
  • Suparno SUPARNO(Faculty of Economics, Universitas Negeri Jakarta, Indonesia) Corresponding Author
  • Tuty SARIWULAN(Faculty of Economics, Universitas Negeri Jakarta, Indonesia.)