Global warming awareness through energy conservation is growing due to the regulatory policies issued by governments and voluntary organization that established carbon emission limits. Transportation is one of the major contributors to carbon emissions. Bike will be simultaneously saving money, getting fit and helping to reduce global warming. Web design has been identified as a key factor for the acceptance and success of the websites and electronic commerce. The purpose of this research is to investigate the effective implementation of the proposed Analytic Hierarchy Process (AHP) technique on a bike case study whose company (Bike Company) is involved in web design for a critical component in the demonstration. Survey research used a variety of data collection methods, with the most common being questionnaires and interviews of some exporters. The research results reveal that the top five key success factors are Good reputation, Transaction security, Ease of use, Promotion, and Diversified choices, which provide the guidelines and directions for decision-makers to design effective websites in the current competitive business scenario. The major findings of this study are suggesting that Internet marketing channels are securing the company’s relevance, together with paving the way for methods to increase web traffic.

Abstract
1. Introduction
2. Literature Review
    2.1. E-commerce
    2.2. Key Success Factors (KFS)
    2.3. Web design
3. Research Methodology
    3.1. AHP Induction
    3.2. Review of Constructs Used in the Study
    3.3. Participants
4. Data Analysis and Results
5. Case Study
6. Conclusions
References

• I-Sung LAI(Department of Business Administration, Chaoyang University of Technology, Taichung, Taiwan.)
• Yung-Fu HUANG(Department of Marketing and Logistics Management, Chaoyang University of Technology, Taichung, Taiwan.)
• Jie-Hua SIANG(Department of Business Administration, Chaoyang University of Technology, Taichung, Taiwan.)
• Ming-Wei WENG(Department of Marketing and Logistics Management, Chaoyang University of Technology, Taichung, Taiwan) Corresponding Author