THE FIRST TRAVELER ATTRIBUTES FOR SUBSEQUENT PEER-TO-PEER RIDESHARING DEMAND: EFFECTS OF HOMOPHILY AND HETEROPHILY - koreascholar

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THE FIRST TRAVELER ATTRIBUTES FOR SUBSEQUENT PEER-TO-PEER RIDESHARING DEMAND: EFFECTS OF HOMOPHILY AND HETEROPHILY

Seongsoo Jang, Mehdi Farajallah

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401128

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.581-583

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sharing economy Peer-to-peer ridesharing Homophily Heterophily Matching

목차

ABSTRACT
References

저자

Mehdi Farajallah(Rennes School of Business)
Seongsoo Jang(Cardiff University)

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