DEVELOPING A BI-LINGUAL LEXICON TO MAP CONSUMER PERCEPTION OF INDIAN BRANDS - koreascholar

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DEVELOPING A BI-LINGUAL LEXICON TO MAP CONSUMER PERCEPTION OF INDIAN BRANDS

Aditi Mudgal, Amrendra Pandey, Amarnath Bose, Pankaj Priya

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401186

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.851-856

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

online video narrative campaigns transportation theory sentiment analysis natural language processing lexical analysis

목차

EXTENDED ABSTRACT
Setting the context (Premise)
Lexicons
Data Collection
Methodology
Analysis and Results
Conclusions
References

저자

Aditi Mudgal(Birla Institute of Management Technology)
Amrendra Pandey(Birla Institute of Management Technology)
Amarnath Bose(Birla Institute of Management Technology)
Pankaj Priya(Birla Institute of Management Technology)

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