COOL MUSEUM EXPERIENCE IN THE RELATIONSHIP WITH VISITORS - koreascholar

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COOL MUSEUM EXPERIENCE IN THE RELATIONSHIP WITH VISITORS

Teresa Blanco, Sandra Maria Correia Loureiro

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URLhttps://db.koreascholar.com/Article/Detail/401224

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.979-980

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

museum experiences atmospheric cues museum brand coolness authentic pride revisit recommend

목차

ABSTRACT
References

저자

Teresa Blanco(Instituto Universitá ro de Lisboa (ISCTE-IUL))
Sandra Maria Correia Loureiro(Instituto Universitá ro de Lisboa (ISCTE-IUL) and Business Research Unit (BRU-IUL))

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