NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN - koreascholar

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NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN

Bruno M. Ferreira, José L. Abrantes

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401252

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1113

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

higher education digital technologies electronic word of mouth fuzzy set QCA

저자

Bruno M. Ferreira(Polytechnic Institute of Viseu)
José L. Abrantes(Polytechnic Institute of Viseu)

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