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INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRINSIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES

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  • URLhttps://db.koreascholar.com/Article/Detail/401859
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Svetlana De Vos(Australian Institute of Business)
  • Roberta Crouch(Flinders University)
  • Pascale Quester(Swinburne University)
  • Jasmina Ilicic(Monash University)