DIFFERENTIAL INFLUENCES OF HEALTH CONSCIOUSNESS AND HEALTH LITERACY ON CONSUMER RESPONSES TO NUTRIENT-CLAIMED FOOD MARKETING - koreascholar

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DIFFERENTIAL INFLUENCES OF HEALTH CONSCIOUSNESS AND HEALTH LITERACY ON CONSUMER RESPONSES TO NUTRIENT-CLAIMED FOOD MARKETING

Hojoon Choi, Temple Northup, Leonard N. Reid

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401861

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1257

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

health and nutrition related claim nutrient-content claim health consciousness health literacy health halo

목차

ABSTRACT
REFERENCE

저자

Hojoon Choi(University of Houston)
Temple Northup(San Diego State University)
Leonard N. Reid(Virginia Commonwealth University and University of Georgia)

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