THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE - koreascholar

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THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE

Sang-chul Son, Joonheui Bae, Kyung-hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401887

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.1349

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

data sharing message fatigue promotion purchase behavior omni-channel

저자

Kyung-hoon Kim(Changwon National University)
Joonheui Bae(Kyungpook National University)
Sang-chul Son(Changwon National University)

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