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CONSUMER BEHAVIOR ON AN ONLINE-TO-OFFLINE PLATFORM: AN EMPIRICAL INVESTIGATION OF THE AUTOMOTIVE REPAIR SERVICE MARKET

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  • URLhttps://db.koreascholar.com/Article/Detail/401894
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Zecong Ma(St. Mary’s University)
  • Jennifer J. Lee(Boston University)