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PARDOXICAL EFFECT OF COOPETITION IN NEW PRODUCT DEVELOPMENT

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/401897
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Sungkyu Lee(Akita International University)
  • Jong-Ho Lee(Korea University Business School)
  • Tony C. Garrett(Korea University Business School)