WILL FASHIONISTAS PURCHASE ETHICAL FASHION? INVESTIGATING HOW THEY FORM ATTITUDES AND PURCHASE INTENTIONS TOWARDS ETHICAL FASHION - koreascholar

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WILL FASHIONISTAS PURCHASE ETHICAL FASHION? INVESTIGATING HOW THEY FORM ATTITUDES AND PURCHASE INTENTIONS TOWARDS ETHICAL FASHION

Su Yun Bae, Ruoh-Nan Yan

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410199

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.55-56

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

ethical fashion fashion involvement consumer attitude ethical consumption moderated mediation latent structural equation modeling

목차

ABSTRACT

저자

Su Yun Bae(Bowling Green State University)
Ruoh-Nan Yan(Colorado State University)

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