CAN FASHION ROBOTS BECOME A NEW STRATEGY FOR LUXURY MARKETING?: A CONCEPTUAL MODEL - koreascholar

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CAN FASHION ROBOTS BECOME A NEW STRATEGY FOR LUXURY MARKETING?: A CONCEPTUAL MODEL

Min-Sook Park, Jong-Kuk Shin, Yong Ju, MinKyung Moon

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410223

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.132

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

fashion robot luxury marketing service design human-robot interaction interactive marketing

목차

ABSTRACT
    Introduction
    Research Design
    Conclusion

저자

Min-Sook Park(Catholic University of Pusan)
Jong-Kuk Shin(Pusan National University)
Yong Ju(Gaitech Korea Co., Ltd.)
MinKyung Moon(Pusan National University)

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