THE EFFECT OF IMAGE CONGRUENCE ON AR SHOPPING - koreascholar

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THE EFFECT OF IMAGE CONGRUENCE ON AR SHOPPING

Jeeyeon Kim, Sabina Ou, Qurie Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410239

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.189-190

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

augmented reality shopping self-congruity AR makeup filter

저자

Jeeyeon Kim(National Sun Yat-sen University)
Sabina Ou(National Sun Yat-sen University)
Qurie Kim(Ulsan National Institute of Science and Technology)

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