THE LONG-FEARED BACKLASHES OF TARGETING LGBT+ CONSUMERS: WHAT CAN FASHION BRANDS EXPECT WHEN USING IMMERSIVE TECHNOLOGIES IN ADVERTISING?

Andreia Pinho; Sandra Maria Correia Loureiro

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THE LONG-FEARED BACKLASHES OF TARGETING LGBT+ CONSUMERS: WHAT CAN FASHION BRANDS EXPECT WHEN USING IMMERSIVE TECHNOLOGIES IN ADVERTISING?

Andreia Pinho, Sandra Maria Correia Loureiro

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410241

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.192-203

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

fashion brand advertising LGBT immersive technologies

ABSTRACT
INTRODUCTION
LITERATURE REVIEW
    The Dream Market
    The Fear of Possible Backlashes
    The Immersive Technologies and Advertising
THE THEORETICAL BACKGROUNG AND THE FRAMEWORK
THE RESEARCH DESIGN
EXPECTED CONTRIBUTIONS AND LIMITATIONS
APPENDIX: CHARTS & FIGURES
REFERENCES

저자

Andreia Pinho(ISCTE-Instituto Universitário de Lisboa and Bussines Research Unit (BRU-IUL))
Sandra Maria Correia Loureiro(ISCTE-Instituto Universitário de Lisboa and Bussines Research Unit (BRU-IUL))

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