THE FRONTSTAGE AND BACKSTAGE PERCEPTIONS OF FASHION LUXURY BRANDS BY CONSUMERS AND DESIGNERS - koreascholar

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THE FRONTSTAGE AND BACKSTAGE PERCEPTIONS OF FASHION LUXURY BRANDS BY CONSUMERS AND DESIGNERS

Yael Pedro, Enav Friedmann

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410247

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.236

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury and premium brand perception consumers fashion designers brand value

저자

Enav Friedmann(Ben Gurion University (BGU))
Yael Pedro(Shenkar College of Engineering and Design)

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