CONSUMERS PERCEPTION OF COUNTERFEIT LUXURY BRANDS: THE IMPACT OF THE NEW LUXURY BRANDS IN THE MARKET - koreascholar

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CONSUMERS PERCEPTION OF COUNTERFEIT LUXURY BRANDS: THE IMPACT OF THE NEW LUXURY BRANDS IN THE MARKET

Paula Rodrigues, Catarina Correia, Ana Sousa

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URLhttps://db.koreascholar.com/Article/Detail/410255

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.257-258

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

counterfeits new luxury brands brand love consumer-based brand authenticity

목차

ABSTRACT
REFERENCES

저자

Ana Sousa(GOVCOPP - University Aveiro and COMEGI - University Lusíada)
Catarina Correia(University Lusíada – COMEGI)
Paula Rodrigues(University Lusíada – COMEGI)

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