DOES CONSUMERS’ ONLINE ENGAGEMENT MODERATE THE RELATIONSHIP BETWEEN THE POWER OF STAR DESIGNER AND THE LUXURY BRAND DESIRABILITY? - koreascholar

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DOES CONSUMERS’ ONLINE ENGAGEMENT MODERATE THE RELATIONSHIP BETWEEN THE POWER OF STAR DESIGNER AND THE LUXURY BRAND DESIRABILITY?

D Hach Soeur, Anwar Sadat Shimul, Ian Phau

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410265

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.295-299

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

power of star designer fashion brand management consumer's online engagement digital marketing Instargram

목차

ABSTRACT
INTRODUCTION
Who are Star Designers?
CONCEPTUAL FRAMEWORK
METHODOLOGY
RESULTS
CONCLUSIONS
REFERENCES

저자

D Hach Soeur(Curtin University)
Anwar Sadat Shimul(Curtin University)
Ian Phau(Curtin University)

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