DID THE COVD-19 PANDEMIC EVOKE THE NEW WAVE ON CONSUMERS’ VR SHOPPING EXPERIENCE?

Jeongah Shin; Jewon Lyu

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DID THE COVD-19 PANDEMIC EVOKE THE NEW WAVE ON CONSUMERS’ VR SHOPPING EXPERIENCE?

Jeongah Shin, Jewon Lyu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410268

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.306-310

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

consumer behavior virtual reality Covid-19 perceived usefulness shopping experience.

ABSTRACT
    Introduction
    Literature Review and Hypotheses Development
    Methodology
    Results
    Discussion
    Tables and Figures
    Selected References

저자

Jeongah Shin(The University of Georgia)
Jewon Lyu(The University of Georgia)

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