Today, as technology advances and market competition for products intensifies, the design to improve product satisfaction by accurately identifying customer requirements is emerging as a very important problem for company. Accordingly, Customer-Oriented Design, that maximizes customer satisfaction by grasping and analyzing customer requirements, is in the spotlight as an important design theory. In this study, Customer- Oriented Design is defined as finding the optimal value of the design variable with the maximum overall customer satisfaction while minimizing the difference in individual customer satisfaction responded to various customers from multiple product quality characteristics from the perspective of robust design. Therefore, in this work, we present a new method for generating a Desirability Function for each quality characteristic to deal with the multi characteristic parameter design with multiple quality characteristics. And we propose a new Customer-Oriented Design methodology that applies these Desirability Functions to Taguchi’s parameter design process.

1. 서 론
2. 제안되는 고객지향설계 방법 : 호감도함수 기반 강건설계 기법
    2.1 고객만족도 평가를 위한 수정된 S/N비
    2.2 벤치마킹 분석과 카노 분석을 통한 호감도함수 작성
3. 사례 연구
    3.1 Desirability Function Design Process
    3.2 Taguchi Parameter Design Process
5. 결론
References

• 이지호(국립 한밭대학교 기계공학과) | Ji Ho Lee (Department of Mechanical Engineering, Hanbat National University)
• 조재훈(국립 한밭대학교 기계공학과) | Jae Hun Jo (Department of Mechanical Engineering, Hanbat National University)
• 박종필(국립 한밭대학교 기계공학과) | Jong Pil Park (Department of Mechanical Engineering, Hanbat National University)
• 남윤의(국립 한밭대학교 기계공학과) | Yoon Eui Nahm (Department of Mechanical Engineering, Hanbat National University)