논문 상세보기
pp.103-110
본 연구는 소비자들의 건강기능식품에 대한 인식과 구매 의도를 조사하기 위하여 수행되었다. 연구를 위한 자료는 서울 및 경기 지역 거주 만 20세 이상의 성인 남녀 454명을 대상으로 2010년 5월 10일부터 6월 5일까지 수집되었다. 결과를 요약하면 첫째, 건강관리행동에 있어 음주빈도는 '거의 안 마신다'(41.4%), '월 1-2회'(27.8%) 등의 순이었고, 흡연량은 '안 피운다'는 응답이 80.8%로 월등히 많았다. 운동빈도는 '거의 안
We investigated consumer perceptions of and purchase intentions for health foods. Data were collected from 454 adults over the age of 20 years living in Seoul and Gyeonggi province, from May 10 to June 5, 2010. Those that "hardly ever drink" (41.4%) were most prevalent in terms of drinking activity, whereas 80.8% of respondents did not smoke. Also, those who responded "hardly ever exercise" ranked highest; although 43.8% in fact exercised frequently. Of all respondents, 44.5% admitted to suffering slightly from stress. A total of 59.5% of respondents opined "I am healthy but I do worry about health", and "exercise" topped the list of approved (37.2% of respondents) health care methods. We also found that 83.5% of respondents claimed to have tried health foods, whereas in the case of having no taking experience, 60% had not purchased such foods because, in their view, this was unnecessary. The extent of concerns about health foods scored 3.09, and the level of purchase intentions for health food was high, with a score of 3.40. Therefore, all of government, producers, distributors, and academic researchers must provide consumers with accurate and complete information, and need to collaborate in the development of consumer education programs on health foods. This will enhance consumer interest in such foods, and empower logical choices.
