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DRIVERS AND BARRIERS OF THE CONSUMER PROPENSITY TO BUY FOOTWEAR PRODUCTS ONLINE

Manon Arcand, David Pauzé, Sandrine PromTep
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/299368
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.29-39
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

This study present an integrative model incorporating key consumer characteristics (shopping motivations, need for touch, and perceived risk) as drivers/barriers of e-commerce in the footwear industry. An online survey was conducted using a sample of 4,203 customers of a global footwear retailer. The model was validated across cultural/gender segments.

키워드
consumer characteristicsbarrierconsumer propensityfootwearonline
저자
  • Manon Arcand(School of Management – UQAM)
  • David Pauzé(School of Management – UQAM)
  • Sandrine PromTep(School of Management – UQAM)
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