Global Fashion Management Conference 2015 Global Fashion Management Conference at Florence , Renaissance of Marketing and Management in Fashion (p.16-28)

DEVELOPMENT AND VALIDATION OF CONSUMERS’ NEED FOR INGREDIENT AUTHENTICITY (CNIASCALE)

키워드 :
country-of-origin,scale development,consumers’ motivation,ingredient branding,luxury branding

초록

Concepts from country-of-origin, the authenticity concept and ingredient branding make up the essential literature for this scale development. This study intends to develop a scale specifically to measure consumers’ motivation to seek for ingredient authenticity in luxury brands. The proposed methods for scale development and its implications are also highlighted.