The object of this study is about ‘how a place make meaning to people’. This study starts with understanding internal mechanism of generative meaning through following a blog as a case study. With Greimassian perspective, meaning is not fixed but is being made through trajectory; deep structure, surface structure and discoursive structure. And this kind of hermeneutic approach can provide better understanding with in-depth insight. As a result of the study, 4 main key findings are summarized as follows. At first, there is smallest meaning (seme) in a form of semiotic square in deep structure. Secondly, there is a story that visitor wants to acquire the value of place. Thirdly, this narrative is found in behavior and words of visitor. Finally, meaning is in dynamic process and people participate in it where meaning is generated.

• 이상범(경희대학교 예술디자인대학 환경조경디자인학과) | Sang Beom Lee
• 김동찬(경희대학교 예술디자인대학 환경조경디자인학과) | Dong Chan Kim Corresponding author
• 김진오(경희대학교 예술디자인대학 환경조경디자인학과) | Jin Oh Kim