In this study, we investigated the relationship between the number of tourist visits to Taebaek and snowfall. We used the number of train passengers of Taebaek rail station and daily fresh snow records from Korea Railroad Corporation and Korea Meteorological Administration in the winter of 2010-2011 and 2013-2014. The results from our research show that heavy snowfall substantially attracts visitors who want enjoy snowy scenery whereas light snowfall has no influence on the number of tourist visits. In fact, according to our analysis, the number of visitors increases by 34% in the winter 2010-2011 and 72% in the winter of 2013-2014 at maximum in case of heavy snowfall events. The sharp increase in the number of visitors after the heavy snowfall reflects the positive effect of heavy snowfall, which creates beautiful scenery.