韓國食生活文化學會誌 제32권 제5호 (p.412-420)

해외 소비자의 식초기반 소스에 대한 인식 비교분석

A Comparative Analysis of the Perception of Vinegar-Based Sauce for Foreign Consumers
키워드 :
Vinegar-based sauce,foreign consumers,perception,selective attributes

초록

This study present base data for development of vinegar-based source and marketing strategies for penetration of the global market for local source companies by comparing and analyzing the awareness and choice factors of vinegar-based sauces by foreign consumers. Preference (p<0.05), matching food (p<0.001), number of purchases (p<0.001), place of purchase (p<0.001), information source (p<0.001), importance of selective attributes (p<0.05), and most frequently purchased vinegar-based sauces (p<0.01) differed significantly according to nationality. There were also significant differences by nationality in purchase intention (p<0.05), packaging (p<0.001), and purchase considerations (p<0.001) of naturally fermented vinegar-based sauce. Developing of vinegar-based sauces and menus should be combined so that it suitable for the food culture of each country.