This study aims to examine what factors affect the use of promotion advertisement of Social Network Game(SNG). The results show that the user's age has significant impact on privacy concern. The user's sex and SNG time don't make a difference to privacy concern. Privacy concern has an influence on the advertising attitude of SNG user's. As user had more privacy concern, user has lower attention and credibility, higher annoyingness. User's perception for usefulness, credibility of mobile game advertising and SNG time are proved to be effective factors on the use of SNG promotion advertisement.

ABSTRACT
  1. 서론
  2. 기존 문헌 검토
  3. 연구문제 및 연구방법
  4. 연구결과
  5. 결론
  참고문헌

• 채정화(Korea Internet & Security Agency) | Jung Hwa Chae
• 이영주(Graduate School of Public Policy and Information Technology, Seoul National University of Science and Technology) | Yeong Ju Lee Correspondence to