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농산물을 활용한 6차 산업 창업 비즈니스 모델 개발 KCI 등재

6th Industry Start-up Business Model Development using Agricultural Products

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한국유기농업학회지 (Korea Journal of Organic Agriculture)
한국유기농업학회 (Korea Association Of Organic Agriculture)
초록

The purpose of this research is to go beyond the policy support of the traditional sixth industry and to build a business model of the farmers’ business by establishing the business model of the establishment of the sixth industry utilizing agricultural products of individual farmers. First, we defined the business model of the 6th agricultural industry, and secondly set up two models via FGI based on the 9 block model of BMC (Business Model Canvas), and applied feasibility, cost appropriate, differentiation point Through the establishment of hard-working business, sales consolidation, consumer-centric model set. Third, using the Delphi method in each area of 9 Block, the final 21 components were set. Through this BMC model, it was shown that discrimination and accessibility are important factors in the 6th agricultural field foundation business model.

목차
Ⅰ. 서 론
 Ⅱ. 이론적 배경
  1. 농업의 6차 산업화와 창업의 중요성
  2. 비즈니스 모델
 Ⅲ. 연구방법 및 분석 자료
  1. 연구방법
  2. 연구절차
  3. 위원회 구성
  4. 분석 틀
 Ⅳ. 연구 결과
  1. 6차 산업 창업비지니스 모델의 정의
  2. 6차 산업 창업비지니스 BMC
 Ⅴ. 결 론
 References
저자
  • 김희동(군산간호대학교 조교수) | Kim, Hee-Dong Corresponding author