This study analyze the willingness to pay for customized agricultural products to diabetes. For this purpose, a survey was carried out for patients with diabetes 212 patients. The main results are as follows. First, the survey found that the interest in health and food was found to be very high in 93.9 % and 85.9 % respectively. This means that there is sufficient market potential if customized food and diets for diabetes are developed. Second, the Logit analysis showed that influential factor for the willingness to pay for a customized diet. The higher the risk, the better the health outcomes, the higher the likelihood that the higher the level of income, the more likely it is to purchase a product for a diabetic food package. Third, the average amount of willingness to pay for the customized food for diabetes patients was 7,823.5 won and the truncated average value was 6,953.3 won.

Ⅰ. 서 론
 Ⅱ. 분석대상 및 자료조사
  1. 환자 및 환자가족 조사개요
  2. 환자맞춤형 식품․식단에 대한 조사결과
 Ⅲ. 지불의사금액 추정
  1. 분석모형
  2. 분석자료
  3. 분석결과
 Ⅳ. 요약 및 결론
 References

• 이상호(영남대학교 식품경제외식학과 부교수) | Lee, Sang-Ho Correspond author