韓國食生活文化學會誌 제33권 제2호 (p.160-168)

레토르트 식품의 특성과 소비자 인식간의 관계 영향

The Relationship between the Characteristics of Retort Food and Consumer Perceptions
키워드 :
Retort food,Rotort Purchase rate,Consumer perception

목차

Abstract
I. 서 론
II. 연구 내용 및 방법
  1. 조사대상 및 기간
  2. 조사내용 및 방법
  3. 통계처리 및 분석
III. 결과 및 고찰
  1. 조사대상자의 인구 통계학적 특성 및 식품의 구매 비율
  2. 레토르트 식품의 특성에 대한 신뢰도 및 타당도 검증
  3. 레토르트 식품의 소비자 인식에 대한 신뢰도 및 타당도 검증
  4. 레토르트 식품의 특성과 소비자 인식간의 상관관계 검증
  5. 레토르트 식품의 특성이 소비자 인식에 미치는 영향 분석
IV. 요약 및 결론
Conflict of Interest
References

초록

The purpose of this study was to investigate the relationship between retort food characteristics and consumers’ perceptions and to survey 295 consumers from December 10 to December 20 as the center of consumers who purchase retort food. As a result, most of the consumers who purchase retort food were women and the age were under 25 and 26 to 30 years old. There were many housewives and students in the occupation group and 2 to 3 in the family members. In addition, many graduated from college and many places of purchase were convenience stores and large discount stores. Consumer retort food purchase rate were high by 30-40% in meat products. Fish meat products were high by 30-40% and sauces were high by 20-30%. Instant foods were high by 20-30%, Tang (탕) / Guk (국) / Jigae (찌개) were high by 30-40% and canned food were high by lower than 10%. As a result of the influence of retort food characteristics on positive perceptions only convenience were influential. The effects of the characteristics of retort food on negative perceptions were influenced only by hygiene and standardization.